Interactive XR Art Gallery

XR Art Gallery: Phygital Creativity in the Urban Canvas

A core component of the QVARX-powered INTERACTIV.IST ecosystem, XR Art Gallery pioneers the fusion of physical art and interactive digital experiences. We break free from traditional gallery confines, transforming the host city itself – its architecture, streets, and public spaces – into a living gallery, showcased prominently during the Interactive Cities XR Fest.

Leveraging XR, creative coding, and QVARX AI, we reimagine both classical artworks and contemporary digital/AI creations as dynamic, interactive installations. Audiences can discover augmented reality art layers using the Interactive XR App or engage with large-scale projection mappings and interactive displays throughout the festival environment.

XR Art Gallery is interconnected within the ecosystem: artworks enhance city exploration via Nexus City, visual themes might inspire XR Fashion elements or Stager XR performances, discovery can be gamified in Play Urban XR Games, and brands can connect via sponsorships through Brands Portal/Gallery. It's also a collaborative hub, uniting traditional and digital artists, fostering new forms of expression, and offering innovative ways for audiences to connect with and collect art. Our aim is to make art more accessible, engaging, and woven into the vibrant tapestry of interactive city life.