Play Urban XR Games

Play Urban XR Games is a pioneering initiative by QVARX LTD, creating a synergistic AI & XR ecosystem to transform urban environments into interactive playgrounds. It integrates two core components: 'Play XR Games', an AI-powered community platform and distribution hub for location-aware XR gaming experiences (in cities, nature, art), connecting players, developers, and cities; and 'Urban Games', an innovative XR game development studio creating accessible content for the platform, starting with adapting simple games into Mobile AR for specific urban locations.

Positioned within the INTERACTIV.IST / Interactive Cities XR Fest ecosystem is designed for independent scalability, The project targets the rapidly growing XR, LBE, and mobile gaming markets. Key innovations include the dedicated ecosystem model, AI-powered contextualization, and an accessible Mobile AR entry point.